NOT JUST ANOTHER WHITE SNEAKER

FINDING OUT WHAT THE KOIO CONSUMER REALLY WANTS

A CASE STUDY

BACKGROUND

NYC-based KOIO is a DTC footwear brand founded with the goal of being “Louis Vuitton for Millennials.” The brand gained a small but growing following with the launch of the Capri Triple White sneaker, which delivers the same classic, easy, casual luxury white sneaker look at half the price of offerings by luxury brands.

When I joined the team, KOIO was trying to understand what else customers might want in order to grow the business.

GOAL

Optimize the product portfolio, identifying ‘low hanging fruit’ product opportunities to increase sales.

PREMISE

Speak directly with clients to get direct feedback on how they are reacting to the brand and the product.